Garrett Funkhouser
Director of Product & UX · Boca Raton, FL · gf@gfunks.com · LinkedIn
UX design leader with 20+ years across design, front-end development, and management - including founding, scaling, and selling my own retail/e-commerce business. I run the full end-to-end user-centered design process and pair it with hands-on analytics (GA4), experimentation (VWO), and AI-assisted workflow automation. I turn complicated problems into actionable insight and measurable revenue outcomes.
Experience
Director of Product & UX - West Marine
2021 – Present · Ft. Lauderdale, FL · Joined as Lead UX/UI Product Design; promoted to Director in 2025. Premier multi-channel retailer of boating supplies - e-commerce on Salesforce Commerce Cloud plus 240+ stores.
- Led the cart/checkout redesign end to end: checkout funnel conversion improved 15–79% across steps.
- Led the Apple Pay implementation on westmarine.com (launched March 2026): $7.8M revenue and 44K+ orders in the first six months - 15% of online transactions, 23% of mobile transactions.
- Championed AI adoption: Figma → Salesforce Commerce Cloud design-to-production pipelines publishing through SFCC Business Manager and Page Designer, automated Jira ticket sync from comps, LLM-driven weekly GA4 reporting to executive leadership.
- Own the experimentation program (VWO) and the GA4 analytics practice for the e-commerce business.
- Led the B2B site redesign initiative; hired and led FTEs and contractors across the UX team.
Principal UX/UI Product Design - Ceres Systems
2018 – 2021 · Boca Raton, FL · Data platform empowering farmers with analytics plus a B2B/B2C agricultural distribution network.
- Took the product from zero to working platform: sitemaps, wireframes, flows, prototypes, personas, user stories.
- Led business infrastructure buildout including hiring the full-stack development team.
Founder & CEO - Good Clean Vapes
2013 – 2018 · Delray Beach, FL · Online + brick-and-mortar retail.
- Founded, scaled, and sold the business within five years at a 3× multiple; profitable inside two.
- Grew to five retail locations plus B2B distribution; designed the brand, retail site, B2B site, and mobile app.
Lead UX/UI Product Design - Realty.com
2016 – 2017 · Boca Raton, FL · Real estate directory connecting clients with premium agents.
- Created the complete front-end UI for web and mobile; hired UI/UX staff and contractors.
Lead UX Architect | UX Designer - Office Depot
2012 – 2015 · Boca Raton, FL · Top-5 US e-commerce retailer, $5B+ online revenue.
- Led all B2C UX teams; ran the usability testing program end to end with scored readouts to senior leadership.
- Shipped cart redesign with mixed-mode cart + BOPIS, simplified & express checkout, PayPal + SSO, and a full loyalty program revamp.
- Drove conversion wins through tested design changes validated in analytics.
Senior Front-End Developer | Mobile UI Architect - Homes.com (eNeighborhoods / Dominion Enterprises)
2006 – 2012 · Boca Raton, FL · The platform behind Homes.com and IDX listing integration for major national brokerages.
- Built front-end for the industry's first IDX (MLS-to-web) listing integrations.
- Designed and launched remax.com mobile; launched IDX implementations of coldwellbanker.com and century21.com.
- Worked on HomesConnect, winner of the 2011 IT Innovation award.
Skills
- Design: Figma (advanced - components, variables, API automation), Sketch, Axure, Adobe CC
- Research & Testing: UserTesting.com, Usability Sciences, personas, usability studies, A/B testing (VWO)
- Analytics: GA4 advanced reporting, funnels, audiences - 12+ years from Urchin-era GA through GA4
- AI & Automation: AI-assisted design-to-production pipelines (Figma API → CMS), LLM workflow automation, Claude/GPT tooling
- E-Commerce Platforms: Salesforce Commerce Cloud (SFCC) - Business Manager, Page Designer, content slots, OCAPI-based automation
- Front-End: HTML, CSS, JS, jQuery
- Process: Jira/Confluence, agile cross-functional leadership, hiring & mentoring
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